Optimising your business growth through our experienced consultants and investment
The Virya Group is a collection of multi-discipline businesses offering investment and consultancy services across our focused and specialist fields in Gambling, iGaming, esports, Web3, Metaverse and Blockchain technology.
Virya works with NYCE International to connect operators with vetted B2B gaming solutions and advisory support.
The Group was founded by Farzad Peyman, whom, alongside his partners, oversee the following Virya Group sub-brands and services:
Virya VC
Kloned Gaming Consultancy
NYCE International
Nirmata Play
About Virya
"Humans triumph throughout history by channeling energy"
(Michael Saylor, Founder of Microstrategy PLC)
‘Virya’ is a buddhist concept that commonly translates to energy and sustained effort and these are the principle pillars on which Farzad founded the Group.
Energy represents a very powerful notion that has been permanent throughout the economic progression of human history. We (humans) have always strived towards doing things quicker, faster and more efficiently yet we are continually finding ways to increase our output and reduce our level of effort at the same time.
A good example of this in modern society, is that we all continue to be ever more reliant on our mobile devices, where the underlying technology has gotten smarter, faster and stronger every year since inception. Mobile devices have incredibly managed to harness human energy by channeling our day to day requirements through a singular platform.
The Virya Group has a clear investment strategic thesis, which is focused on the innovations leading the global gaming and entertainment sectors. Virya makes active growth investments into companies who enable or enhance the provision of an omnichannel customer experience across Gambling, iGaming, esports, Web3, Metaverse and Blockchain technology sectors.
As we engage with clients we insist on evaluating their team and processes to find out how they channel energy and is it sustainable? We therefore seek projects that pass these principles and show a perpetual opportunity. We’re here to support in the long run.
‘Virya’ is a buddhist concept that commonly translates to energy and sustained effort and these are the principle pillars on which Farzad founded the Group.
Energy represents a very powerful notion that has been permanent throughout the economic progression of human history. We (humans) have always strived towards doing things quicker, faster and more efficiently yet we are continually finding ways to increase our output and reduce our level of effort at the same time.
A good example of this in modern society, is that we all continue to be ever more reliant on our mobile devices, where the underlying technology has gotten smarter, faster and stronger every year since inception. Mobile devices have incredibly managed to harness human energy by channeling our day to day requirements through a singular platform.
The Virya Group has a clear investment strategic thesis, which is focused on the innovations leading the global gaming and entertainment sectors. Virya makes active growth investments into companies who enable or enhance the provision of an omnichannel customer experience across Gambling, iGaming, esports, Web3, Metaverse and Blockchain technology sectors.
As we engage with clients we insist on evaluating their team and processes to find out how they channel energy and is it sustainable? We therefore seek projects that pass these principles and show a perpetual opportunity. We’re here to support in the long run.
Selected Engagements
