Cristiano is an accomplished start-up entrepreneur and executive leader with over 14 years’ experience in building sustainable start-ups across the Sports, Betting, Esports and Blockchain/Web3 markets. Well-versed in business strategy, product strategy and marketing strategy. 

He founded and was the CEO of WhoScored.com, a betting affiliate content and data platform. Cristiano was involved in the product, marketing and community strategy which built up 4 million monthly active users. He also onboarded important B2B partnerships with bookmakers such as BetVictor and PaddyPower to create custom betting markets for a statistical player rating system market, as well as supplying a unique ratings system to the second largest football fantasy game in the UK.  WhoScored.com was subsequently sold to Oddschecker Global Media, part of the The Stars Group and Flutter at the time. 

Since 2020 Cristiano has been heavily involved in co-founding and supporting esports and blockchain projects, most notably Soundpickr a music blockchain royalty platform and AllSportsX, a Layer-1 protocol for sports games and IP assets. He also consults in a number of early stage betting and blockchain businesses.